Want to work with an award-winning and quickly expanding company? We’re the leading website for outdoor holidays, making it a doddle to book camping, glamping and caravan sites all over the world, with over 5,300 to choose from.

As SEO Lead, you will champion, spearhead and report against our global SEO efforts. With around 30m bednights already sold, we want to accelerate our growth in Europe and beyond, whilst consolidating our lead in our primary market (UK). It is therefore vital you have global experience, ideally within travel/ecommerce/marketplaces. Almost half our traffic is from SEO.

The role is a rare opportunity to lead SEO at a profitable, bootstrapped, UK-headquartered scaleup with transaction value nearing £100m. Underpinned by broader trends in sustainability and wellness, the potential for further growth is huge.

As such, we are looking for someone able to define a strategy, get hands-on with implementation and deliver rapid growth.

Role responsibilities:

• Developing and executing a global SEO strategy to grow YoY organic search traffic and make efficiencies internationally.
• Ensuring SEO initiatives are scaled to provide material benefit.
• Balancing priorities between short-term gains and strategic projects.
• Monitoring and reporting on SEO performance, and proactively determining the impact of any algorithm updates or competitor activity.
• Owning the global content strategy, focusing on keyword expansion, development of linkable assets, making on-going optimisations and experimenting with scalable solutions.
• Producing technical audits and recommendations to ensure engines are able to effectively crawl and index our content. Collaborating with our product and engineering teams to ensure correct implementation and that future projects align with our wider SEO goals and vision.
• Being very hands on in the execution of SEO activities and monitoring their impact.
• Owning relationships with any agencies or freelancers currently supporting our SEO activities.
• Collaborating other marketing channels and PR to identify synergies, maximise growth impact, and align strategically.
• Serving as an SEO ambassador within Pitchup, to help spot and evaluate opportunities from elsewhere in the business to help maximise the SEO channel’s potential.
• Keep abreast of SEO and integrated marketing trends.

About you:

• You are able to demonstrate success in a similar SEO leadership role, for an globally focused company ideally from a complex ecommerce, marketplace or OTA organisation. Hugely advantageous if you have previous experience of a highly seasonal environment.
• 6+ years’ experience working in SEO, with at least 2 of these owning the SEO deliverables from a strategic point of view. From these 2+ years, you will demonstrate a track record of defining and executing strategies that generate significant growth in organic rankings and acquisition (across all areas of organic optimisation including on-site, off-site and technical optimisation).
• Happy to be close to the detail and personally execute SEO strategies.
• Experience working as in-house SEO is preferred.
• You must be data driven - having a strong analytical thought process and ability to interpret findings into actionable insights
• Excellent knowledge of current SEO best practices (on-site, tech and off-site) and a thirst to expand upon this.
• Have a user first mentality towards SEO and ensure all solutions are of benefit to our end user.
• Familiarity with SEO tools including Google Analytics, Google Search Console, SEMrush & Screaming Frog.
• Experienced at working in collaboration with marketing and engineering teams in order to solve SEO and user related problem spaces.
• Self motivated and able to work in a fast paced, ever changing environment.
• Excellent written and verbal communication skills.
• Finally, you must be keen to get involved in a hands-on way, suggesting new ideas and always on the lookout for the next growth opportunity.
• A bachelor’s degree ideally in a STEM subject, business or related field.

Salary: Competitive salary depending on experience

Pitchup employee benefits: 

• 25 days holiday, plus bank holidays (pro-rated for part-time employees)
• Pension matched to 4%, private healthcare, life insurance, critical illness cover and income protection - for peace of mind
• Discounts including: gym memberships, sports equipment, Caffe Nero, Odeon cinema and various hotel and retail outlets
• IT equipment 
• Great staff discounts on Pitchup bookings across thousands of properties in 70 countries
• A work-from-home office equipment allowance
• Company away days
• Employee assistance helpline, in case you ever need someone to talk to, with access to get-fit programmes, nutrition advice, financial and legal advice and counselling
• Enhanced maternity and paternity leave

More about Pitchup

Pitchup.com receives 33m annual visits and up to 7,500 bookings per day, with total transaction value 50% up compared to 2022 (a record-breaking year). So far £260m worth of holidays have been booked through us and we’ve helped 9m holidaymakers make their great escape. This year we launched our new mobile website, updating the look and feel and increasing conversion, with the desktop version soon to follow. The company is profitable and was founded in 2009 by former lastminute.com staff with a background in the holiday park sector.

You will join a nimble team of 70 based in 10 countries, all working from home, as we are a 100% remote business. 

Our site has been featured in leading global media titles, such as BBC News, New York Times, Le Figaro, and more, and has been translated into 17 languages. We’re members of the Financial Times' FT1000 fastest growing companies in Europe and recently were awarded the Platinum Trusted Service Award by Feefo, for achieving a customer rating of at least 4.5 out of 5 for 3 years in a row.